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Wexer renewed their strategic partnership with Innovatise, the company behind myFitApp, to bring seamless digital fitness experiences to gyms, leisure centres, and health clubs. MyFitApp is a leading fitness platform used by over 4,000 gyms, leisure centres, and health clubs around the world.
The renewed collaboration marks a major step forward for fitness operators looking to boost engagement, retention, and revenue through seamless, integrated digital fitness experiences. With this integration, Wexer’s premium library of virtual fitness content becomes available directly within each operator’s own branded version of myFitApp — a move that delivers maximum value to both fitness providers and their members.
Empowering Fitness Operators with World-Class Content
The renewed partnership between Wexer and Innovatise is all about empowering fitness operators. As the fitness industry continues to evolve, the demand for flexible, hybrid fitness models has never been higher. Members now expect to access high-quality workouts anytime, anywhere, whether at the gym, at home, or on the go.
Our mission at Wexer is to deliver world-class content that equips and empowers people to be fit, healthy and happy.
“By partnering with Innovatise, we are combining our extensive digital fitness library with myFitApp’s powerful platform, giving gyms and health clubs that are utilizing the myFitApp a seamless way to deliver premium virtual workouts that enhance engagement, retention, and revenue.”
~ Robert Louw, Chief Growth Officer at Wexer ~
Key Benefits Of The Partnership For Fitness Operators
This isn’t just another tech integration. It’s a game-changer for any operator looking to provide a more flexible, connected, and personalized fitness experience to their members.
1. Increased Member Engagement
Members can access hundreds of expert-led classes across multiple formats — including strength, yoga, HIIT, cycling, and wellness — within the same branded app they use to book classes, get updates, and track progress.
2. Stronger Brand Loyalty
All content is delivered under the operator’s own brand, maintaining a consistent and professional member experience.
3. Access 24/7 Fitness Anytime and Anywhere
Whether your facility is open or not, your members can stay active and connected to your services anytime, anywhere.
4. New Revenue Opportunities
Drive retention and introduce new premium content packages or hybrid memberships with ease.
“Our partnership with Wexer enhances our commitment to empowering fitness operators with the tools they need to thrive. By integrating Wexer’s extensive digital fitness content into myFitApp, we’re helping gyms, leisure centres, and health clubs stay connected with their members by delivering engaging content in their own branded experience.”
~ Jonathan Cooke, Chief Commercial Officer at Innovatise ~
Seamless Integration = Zero Hassle + Maximum Value
With this integration, there’s no need for multiple logins or clunky third-party platforms. Members simply open their gym’s app and gain access to the entire Wexer content library — all within the environment they already know and trust.
This seamless approach supports a smooth user experience, making it easier than ever for members to build consistent habits, stay motivated, and see results. And for operators? The setup is simple and streamlined, with ongoing updates and support handled by Wexer and Innovatise.
Bottom-Line Results For Fitness Operators
With myFitApp’s scalable and customizable technology and Wexer’s world-class content, operators can finally offer a truly hybrid fitness solution that bridges the gap between in-person and virtual. Whether you’re a single-site boutique studio or a multi-location health club group, this partnership brings a win-win impact for fitness operators.
- Compete in a crowded market
- Elevate your digital member experience
- Increase retention through value-driven digital offerings
- Future-proof your fitness business
“Our mission at Wexer is to deliver world-class content that equips and empowers people to be fit, healthy and happy.”
~ Robert Louw, Chief Growth Officer at Wexer ~
The Future of Fitness Is Hybrid
The fitness world has changed dramatically over the past few years — and with it, so have member expectations. More people than ever want flexibility in how they work out, and operators that meet these needs are the ones seeing higher retention, better engagement, and stronger community loyalty.
In a time when fitness operators need to be smarter, more adaptable, and more member-focused than ever before, the Wexer and Innovatise partnership is a bold and welcome step forward. By bringing premium digital content into a seamless, branded app experience, this collaboration empowers gyms, health clubs, and leisure centres to compete in today’s hybrid world — and win.
If you’re looking to take your member experience to the next level, this is the kind of partnership that will help you do just that.
Need help integrating Wexer content into your myFitApp or want to learn more about what this means for your business? We’re here to support you every step of the way. Feel free to reach out to info@wexer.com.
About Innovatise / myFitApp
myFitApp is a versatile digital fitness and marketing platform built by Innovatise, a company with a global footprint. The platform powers over 4,000 fitness brands, offering tools for engagement, lead generation, hybrid content delivery, and in-app communication. With 20+ million app downloads, myFitApp is the trusted choice for operators who want to keep their brand at the centre of the member experience.
As part of Clubessential Holdings, Innovatise is connected to a wide global network serving thousands of organizations in fitness, hospitality, golf, military, and more.