Build Brand Identity and Loyalty with Wexer’s Digital Suite

Wexer’s Digital Suite gives fitness clubs simple, powerful tools to help fitness businesses build greater brand identity and customer loyalty.

From branded screens and interactive savers that make the experience seamless, to trailers, commercials, and favorites that cut through the clutter—Wexer helps clubs showcase their identity, promote programs, and guide members straight to the workouts they’ll love.

The result? Less stress for operators, smoother journeys for members, and a consistent brand presence across every touchpoint—inside the club and beyond.

CEO, Paul Bowman sits down with Wexer Senior Product Manager, Lorraine Valera, to explore how Wexer’s digital suite helps fitness clubs strengthen brand identity and elevate member experiences. Lorraine, who has a diverse background in product management across marketing automation, mobility, and technology, shares how her passion for fitness led her to apply her skills in an industry she loves.

Throughout the conversation, Lorraine highlights often underused yet powerful Wexer tools—including interactive screen savers, commercials, favorites, and trailers—that can dramatically improve member engagement. By leveraging these tools, fitness operators can not only reduce friction for members but also generate new revenue streams and reinforce their brand identity across all digital touchpoints.

“We make sure operators and trainers can focus on member connection.” ~ Lorraine Valera, Senior Product Manager at Wexer ~

The Wexer Suite Of Tools

1. Create Brand Identity Through Customization

One of the simplest yet most effective steps clubs can take is to customize the Wexer Virtual Player with their logo, tagline, and brand colors. According to Lorraine, many operators miss this opportunity:

When a player reflects the club’s visual identity, it feels like a natural extension of the member experience—consistent, professional, and engaging. It signals to members that the platform is not just an add-on but a fully integrated part of the fitness journey.

2. Interactive Screen Savers: A Gateway to Engagement

Screen savers are another underutilized feature that serve multiple purposes. They catch attention, guide members toward interactive screens, and provide valuable communication space for clubs.

By using screen savers to display calls-to-action, highlight content, or promote in-club events, operators reduce confusion and encourage interaction.

For members, this means a smoother journey: walk into the gym, see a clear message on a digital screen, and instantly understand how to engage. For operators, it’s a chance to reinforce branding, showcase services, and keep members informed.

“We are all about reducing friction for gym members and operators.” ~ Lorraine Valera, Senior Product Manager at Wexer ~

3. Personalized Greetings Reduce Intimidation

Walking into a gym can be intimidating, especially for new members. Lorraine notes that Wexer’s tools are designed to make members feel welcome and confident with personalization features.

By adding personalized video greetings or messages to touchscreens, operators can acknowledge members’ efforts just to get to the gym and guide them toward content that best suits their goals. This personalization reduces intimidation and builds trust, creating an environment where members feel supported from the moment they arrive.

4. Commercials Capture Audiences With Maximum Impact

While screen savers are great for interaction, commercials serve a different but equally powerful role. Displayed on large screens before or after a class, commercials capture the attention of members when they’re already present, waiting, and engaged.

These videos can be used to highlight new trainers, upcoming programs, or even local business partnerships. Lorraine advises operators to start internally—promoting personal trainers or special events—before branching out to external advertisers.

She emphasizes that you should develop your commercials for revenue potential by reaching out to your Wexer Customer Success Manager and start talking about best practices.

Commercials give clubs a reliable way to communicate promotions while opening the door to new revenue streams through local and national advertising partnerships.

5. Advertising & Partnerships: Going Beyond Content Delivery

Paul Bowman reinforces Wexer’s broader vision: “We are all about making life simple for people.”

Lorraine agrees, adding that operators should think of Wexer as much more than a content delivery tool. The platform can be a revenue driver through local partnerships, large brand collaborations, or in-club promotions. Whether a small boutique studio or a large fitness chain, clubs can tailor opportunities to their scale and audience.

6. Use The Favorites Tool To Reduce Friction & Increase Retention

Members often don’t want to spend time browsing through endless options. Favorites solve this by curating the most played or most relevant classes and placing them front and center.

Lorraine explains: “We are all about reducing friction for gym members and operators.” Just as Netflix reduces choice overload with “Recommended for You,” Wexer allows clubs to showcase the right content at the right time.

This not only makes the member experience smoother but also encourages habit formation. By continually engaging with favorite classes, members build consistency and loyalty to the club.

7. Trailers: Marketing Content Beyond the Club

Wexer provides operators with trailers for curated content that can be downloaded and used in wider marketing campaigns. These short previews are perfect for social media, email campaigns, or in-club displays, giving members a taste of what’s available and motivating them to explore more.

As Lorraine points out, operators already have access to world-class instructors and influencers through Wexer’s platform. Using trailers amplifies this advantage, allowing clubs to add a professional, engaging layer to their marketing efforts.

8. Future Features Focus On Less Work, More Impact

Lorraine reveals that Wexer’s product roadmap is focused on reducing operator workload while increasing impact. “We are focused on less manual work for operators with more impact.”

Features being explored include auto-curation of content based on member usage and ready-made screen saver templates. These updates will make it even easier for clubs to create consistent, high-quality experiences without adding extra administrative burden.

The Bigger Picture: Supporting Operators & Members

Both Paul and Lorraine emphasize that Wexer’s ultimate goal is to simplify life for operators while enhancing the member journey.

By reducing operational overhead, Wexer allows clubs to focus on what truly matters: building relationships, supporting members’ goals, and fostering community.

Summary Of Key Features

1. Customize your branding — Logos, colors, and taglines make the virtual player a seamless extension of your club.
   
2. Leverage interactive screen savers — Use them to reduce friction, communicate with members, and promote events.
   
3. Utilize commercials — Maximize exposure before and after classes to highlight programs and generate new revenue.
   
4. Curate favorites — Simplify member decision-making and build loyalty by highlighting popular classes.
   
5. Promote with trailers — Extend marketing reach by showcasing professional content across digital channels.
   
6. Think beyond content delivery — Explore partnerships, advertising, and new revenue opportunities.
   
7. Stay engaged with Wexer support — Work with your Wexer Customer Success Manager to learn how to utilize all the digital suite tools.
   

Paul Bowman and Lorraine Valera offer a timely reminder that the tools to help create better member experiences are already at our fingertips. The challenge and the opportunity—is for operators to fully leverage them.

From branding and screen savers to trailers and commercials, Wexer’s digital suite provides fitness clubs with a flexible, powerful way to reduce friction, strengthen brand identity, and increase revenue. As Lorraine highlights, it’s not about replacing live fitness but about enhancing the entire experience.

The future of fitness is hybrid, member-focused, and digitally empowered. And with Wexer, operators can deliver that future today. Reach out to your Wexer Customer Success Manager and start talking about best practices today!

Additional Resources

• Paul Bowman on LinkedIn
  
• Lorraine Valera on LinkedIn

Key Timestamps

• 00:00 — Introduction: Paul Bowman (CEO) opens the podcast, sets the stage: talking to Lorraine Valera (Senior Product Manager at Wexa) about boosting brand identity via their digital tools.
  
• 00:51 — Day-to-day role: Lorraine explains that she owns vision & roadmap for Wexa’s VUAL product and mobile product; she works across business, tech, clients, balancing feedback and infrastructure.
  
• 01:31 — Lorraine’s background: worked in marketing automation, mobility, education tech; rediscovered love for fitness as an adult; excited to apply her experience to fitness tech.
  
• 02:38 — On under-utilized features: Paul and Lorraine agree many of Wexa’s product features are under-used but have high value for operators (fitness clubs etc.).
  
• 03:13 — Branding basics: operators should customize logo, tagline, colors so that the “virtual player” feels like part of their club experience — helps with continuity, consistency, reducing friction.
  
• 04:05 — Screen savers: should have calls to action, videos, etc., to signal that the screen is interactive; also can be used for in-club promotions.
  
• 05:15 — Personalized greetings / video messages: adding personalized messages on touchscreens to welcome/guide members; reduce intimidation, improve usability.
  
• 06:25 — Commercials feature: used in studios, played before/after classes; good visibility; clubs can promote new trainers, programs, promos.
  
• 07:07 — Advertising / partnerships: clubs can generate revenue with local business partnerships, advertising; Wexa’s platform is more than content delivery. Start small (internal promos), then scale.
  
• 09:23 — Favorites feature: putting most played/popular classes front and center; helps reduce friction; club can curate content to match members; trust in club’s curation.
  
• 12:03 — Trailers: operators can download trailers of classes/content and use them in wider marketing (emails, screen-savers etc.) to engage members.
  
• 13:27 — Upcoming / explored enhancements:
    • Less manual work for operators
    • Autocuration of content based on usage
    • Screen saver templates
  
• 14:42 — Key advice: don’t just think of the system as a content delivery tool. Use branding, screen savers, commercials, trailers, favorites — use full suite to amplify brand identity.
  
• 16:01 — Lorraine expresses excitement about scaling, helping operators focus on member connection rather than operational overhead; enhancing member experience digitally.