Results today, body for life. CITYROW joins Wexer’s global content library.

Wexer Blog

14 December 2022

Wexer is delighted to welcome CITYROW as the latest exciting content partner to join its ever-expanding fitness and wellness library.

CITYROW started life in 2014 as a New York City-based boutique fitness studio – one that specialised in total-body, high-intensity, low-impact workouts using a water-based rowing machine alongside strength training exercises.

It has since grown and become a digital fitness platform offering group fitness experiences led by its team of highly experienced, motivational instructors and perfected in the studio for on-demand use at home, in the gym or on the go.

With a basic premise of supporting sustainable, holistic fitness for any body of any age and any level, its immersive workouts deliver cardio, strength training, endurance and mobility in every class.

In its unique programming, rowing meets the mat for a total, heart-pounding, results-based workout in as little as 20 minutes.

“Rowing works 86% of your muscles in every stroke for a true total body workout,” says Wexer’s Global Head of Content, Morten Andersen. “The result is an intense, efficient yet safe workout that delivers exceptional results without pounding your joints.”

Yet there’s more to CITYROW than rowing; not all workouts even require a rowing machine. There are Signature and Cardio+Core classes that feature high-intensity intervals on the rower combined with mat-based strength exercises, while Endurance, HIIT the Rower and Power Row use the rowing machine for the majority of the workout. But there are also dumbbell-based Strength workouts and even bodyweight-only HIIT the Floor, Mat Pilates, Active Yoga and Restorative Yoga classes. In all cases, the content is kept fresh so you never get bored.

“I started CITYROW because I knew there had to be a better way to work out: sustainable and effective, high-intensity but low-impact,” says its CEO and founder Helaine Knapp. “Results today, body for life. For us, it’s more than a workout. It’s a mission.”

Find out more about CITYROW and all the other fantastic content partners in Wexer’s world-beating library: info@wexer.com

AuthorMorten Andersen