We're finalists!

Wexer Blog

18 October 2016

Wexer technology partner Connected Fitness Labs today announces that its Digital fitness app is a finalist in the DADI Awards and the Effective Mobile Marketing Awards, 2016 editions.

Connected Fitness Labs, a stand-alone subsidiary of Fitness First Group, has been recognised for its unique and extensive digital fitness solution, CustomFit, by being shortlisted as a finalist in the DADI awards and the Effective Mobile Marketing Awards in 2016. Wexer and Connected Fitness Labs announced their partnerships earlier in the year with plans to combine Connected Fitness Labs’ intelligent health & fitness app and Wexer’s virtual platform and exercise content from top brands.

Underpinned by research and deep insights into motivation, CustomFit is a white label solution available to fitness businesses and health club chains anywhere in the world.  Expanding fitness far beyond the walls of a gym, CustomFit gives the fitness industry the unprecedented opportunity to build a customer base beyond existing gym-goers and reach new mobilised audiences.

Partnered with global mobility experts DMI, the Connected Fitness Labs team plan to continue to significantly invest in, and develop, the product to ensure the app delivers an exceptional user experience. CustomFit has already developed a track record of improving retention, while supporting gyms with the acquisition of new subscribers.

CustomFit was conceived, developed, tested, and launched in diverse global markets by Connected Fitness Labs and DMI, a collaboration of fitness industry leaders, entrepreneurs and technology experts from around the world.

The app is available with clubs’ own brands, and will develop personalised workouts, set goals and provide access to a library of hundreds of exercises, video demonstrations and group exercise classes as well as create in-club challenges and engaging digital leader boards. Features developed by DMI enable members to track progress and provide feedback on their fitness journey through its integration with a clubs CRM systems.

David Langridge, Managing Director of Connected Fitness Labs says; “We are proud that CustomFit has been recognised among ground-breaking global technology brands at the DADI and EMM Awards. To be recognised for a technology product borne of the fitness industry is an achievement on its own. We are really looking forward to forming strategic partnerships with fitness providers who are interested in radically expanding the boundaries for the fitness industry through technology. The digital science and fitness industry expertise combined in CustomFit is completely unique proposition, and valuable to both members and operators 24/7/365”.

Magnus Jern, president DMI International says; “Just as mobile has disrupted how we live, work and socialise, the fitness industry is witnessing a mobile revolution. It’s been great working with such a high calibre of fitness experts at Connected Fitness Labs. The development of CustomFit has been truly customer centric every step along the way and this is what makes it stand out in the market. Simply put it helps users become more fit in an easy and motivating way.”

CustomFit is available for white labelling. Those interested in partnering with Connected Fitness Labs should contact Adie Meyer, Adie.Meyer@Wexer.com

AuthorDavid Packman