Corporate wellness

How can your business ensure its employees are engaged in health- and performance- boosting physical activity?

Absenteeism and presenteeism remain major drains on business performance. McKinsey research shows that poor employee health and wellbeing can shave significant productivity from organisations, and investing in workforce health could generate up to US $11.7 trillion in economic value globally through higher productivity, lower absenteeism, and reduced presenteeism.

Evidence also shows that companies with robust wellbeing programmes frequently report up to 20 % higher productivity and lower absenteeism, along with improvements in engagement, retention, and reduced healthcare costs — translating to measurable financial and organisational gains.

So how can your business ensure its employees are engaged in health and performance-boosting physical activity?

Subsidised gym membership can be an option, but won’t appeal to everyone: some people simply aren’t comfortable exercising in a gym environment, or feel they don’t have the time.

The key is to make being active unintimidating and utterly convenient for people, putting the opportunities quite literally into the palm of their hands. And that means embracing digital channels – in particular, the internet-enabled devices people carry with them 24/7 – so they can access workout and wellbeing inspiration, advice and guidance any time, anywhere.

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