As we emerge from lockdown, gyms have a unique opportunity to focus on mental health

Wexer Blog

4 June 2020

Businesses may be re-opening, people may be starting to emerge from months of lockdown, but the impact of COVID-19 – financially, emotionally, logistically, mentally, even spiritually – will be felt for months, if not years, to come.

Too many people have been affected by the virus for us to go back to anything like normal: jobs lost, family members lost, confidence lost.

Neither has COVID gone away. Until we have a vaccine, there will be no return to how things were.

Indeed, there may never be a return to the old ways. But certainly, for now, residual levels of fear and uncertainty – fear of the virus, uncertainty around what life might hold for us – remain far too high for us all to simply fall back in place.

It is against this backdrop that gyms are presented with a very special opportunity: to step up and play their part in safeguarding people’s mental health.

Meditation, mindfulness and mind-body classes are great tools in this respect, giving people a much-needed chance to unwind, breathe, let go of daily stresses. After such a physical and mental pummelling over recent months, these activities will have broad appeal. Gentle, kind, nurturing. Supportive of the immune system. Focused on the feelgood. Accessible even to those who have lost fitness during lockdown. An escape.

They are also very much achievable at home – a place where people feel safe and where a quiet corner of true solitude can (kids permitting) be found. These are formats that lend themselves perfectly to the online environment, to homes with limited space and fitness equipment, and to the very real needs of people across society right now.

So, how will you put this content into people’s hands?

With a broad collection of holistic content that covers all genres – yoga, pilates, meditation, stretching, tai chi – Wexer can partner with clubs to deliver world-class mental health support to members and prospects when they need it most. Right now.

We’ve worked hard on our development timeframe and can now create a white labelled Web Player for your business – Wexer’s any time, anywhere, any internet-enabled device platform, perfect for at-home wellbeing – in as little as seven days from signing a contract.

With over 130 mind-body and meditation classes from which to choose – starting from as little as five minutes’ duration – the Wexer Web Player will give your customers the support they need without the stress of worrying how to fit it in. Simply starting the day with a short mindfulness session, or ending a long day at a home desk with a stretch, are small choices that can boost mood immeasurably.

Small steps like these will also begin to establish a wellbeing habit that, over time, could evolve into a more extensive routine, both at home and in your club.

Take this opportunity to show you care and you’ll sow the seeds of future success, ensuring you’re perceived by members and prospects alike as a valued partner who puts their health and wellbeing first.

 

To find out more about the Wexer Web Player, please contact us at info@wexer.com

 

 

AuthorMorten Andersen