Ecosystems, omnichannel, hybrid… If you need some guidance, this event is for you

Wexer Blog

11 November 2020

“Putting all workout content onto the likes of Facebook Live, Instagram Live and YouTube was arguably the biggest mistake operators made in the rush to get online. Why? Because in doing so, clubs effectively gave away their contacts, their opportunity to gather data, their ability to monetize, their ownership of the customer relationship to these B2C platforms.

“But it can be rectified, if clubs now take steps to build their own ecosystems: branded networks of physical and digital touchpoints that they control, through which they can deliver their fitness experiences direct to members both in and out of club.”

Has that piqued your interest? Then you might want to check out the Fitness & Active Brands Summit, which takes place across 10–11 and 17–18 November 2020 and which Wexer is proud to support as event partner.

This event encourages leading executives to tackle topics such as:

  • Strengthening business models to meet the surging omnichannel fitness demand.
  • Diversifying revenue streams and stabilizing profitability by building an online or at-home fitness business.
  • Finding the right combination of hardware, software, content and physical space for their brands.
  • Leveraging and integrating emerging fit-tech and innovation to differentiate from the competition.

An incredible speaking line-up includes Wexer’s global head of business development, Robert Louw, in a session entitled: 2020 global digital fitness insights, with strategic takeaways to thrive in 2021 and beyond. Taking place on Tuesday 17 November – a day dedicated to the topic of Connected Fitness & At-Home – this presentation will be followed by an interactive roundtable hosted by Robert, at which delegates can further explore this business-critical topic: how to build a proprietary ecosystem, how to maximise the hybrid model, how to deliver and monetize content, how to harness data to inform planning, and far more besides.

Registration for this fantastic event is open now here

AuthorRobert Louw