It’s cool to look after yourself

Wexer Blog

15 November 2022

The definition of fitness is getting broader. Where previously fitness tended to be about working the muscles, getting the heart rate up and putting in an effort, now more than ever, people are realising there’s another side to feeling good.

You might think of it as a gentler side to fitness – the yin to HIIT’s yang – and it’s all about taking care of your body and mind. It’s about recovering from your workouts and creating some headspace in stressed times.

And it’s a huge growth area, with our Q3 data showing a significant rise in usage of our Stretch and Recover category. We’re seeing high levels of interest in all-round stretching sessions to relax the body, but also in targeted sessions for desk-sitters, for example, who need particular stretches and movements after spending a large portion of their day at the office.

Our Wellness category is also growing in popularity, including the broad range of meditation sessions on offer – a trending content genre. Most users prefer short meditations that provide a quick mental boost during the day or around bedtime, including using some of our dedicated bedtime meditations or sleep stories.

 

Done in 30 minutes – or less

When it comes to workout time, our data is clear and confirms previously observed trends: short workouts are trending. Indeed, 84% of all workouts selected on our Web Player have a duration of less than 30 minutes.

The most popular workout durations are 10–20 minutes and 20–30 minutes – but that may change soon, as usage of the 0–10-minute category is up almost 8% this quarter. The trend towards shorter and shorter workouts and sessions continues.

In turn, this is casting a spotlight on the value of Wexer’s large, varied workout library:

  • You can always find something relevant, wherever you are and whenever you need to squeeze a workout into your busy schedule.
  • It’s easier to experiment: You can try things you normally wouldn’t, as you aren’t committing yourself to a long workout.
  • Stack and build: 30 minutes available to work out means you can stack 3 x 10-minute workouts to create precisely the session you want.

 

Top 25 = huge diversity

As mentioned previously, one of the main advantages of Wexer’s digital library is the huge variety it offers. Certainly, when looking at our top 25 titles, it’s clear that our users take full advantage of the breadth and diversity of our library, with almost all training types and categories represented.

The top 25 includes six yoga classes or yoga-inspired stretch sessions. Another six classes focus on stretching, recovery practices or meditation, confirming the holistic fitness trend. The remainder of the top-ranking classes range from classic cardio workouts to dance moves to a lot of strength and conditioning sessions: HIIT-based, core-focused… you name it, it’s there in the list!

 

Find out more about Wexer’s unparalleled content library and how it could add value to your customers at info@wexer.com

 

 

AuthorMorten Andersen