How to create a successful corporate fitness programme

Wexer Blog

16 November 2022

Mylene Mendoza-Dayrit is an industry veteran of 36 years who created a holistic wellness concept in 1996 – then tried to digitise it. It was, she acknowledges, so far ahead of its time that she had to scale back her intentions.

Fast-forward to today, however, and as CEO of Gold’s Gym in the Philippines she now runs corporate wellness programmes for 400 of the region’s largest brands.

Tune in to this hugely passionate podcast as Mylene shares her thoughts on:

  • How to get your foot in the door as an operator wanting to bring in corporate clients.
  • Why corporate wellness programmes should never just be about discounted memberships – but why offering discounts might also not hit your gym’s bottom line as hard as you fear.
  • Why a ‘house of brands’ approach is the correct one for corporate wellbeing providers – because not every employee will want to join the same gym, and attendance is still the most-requested metric.
  • How important it is to customise the offering for each corporation – and why the longevity of a typical corporate relationship will make the investment worthwhile.
  • Why Gold’s Gym Philippines is selective about which corporate clients it takes on – and how it decides which companies are the right fit to create successful programmes.
  • What it takes to create a successful corporate wellness programme.
  • Why insurance companies are even beginning to fund large corporates’ wellness programmes themselves.
  • How technology can already support many facets of today’s wellness programmes – and why the dream is for the ever-growing array of apps to talk to each other, sharing data to help people become healthier.
  • Why you don’t have to be fancy in the world of corporate wellness. You just have to have the right intentions and be relevant.

 

The Wexer Podcast sees Wexer CEO Paul Bowman speak to digital pioneers and experts from around the world, offering listeners insights and advice to support their own digital journeys. Follow the podcast, browse all episodes and listen right here.

 

AuthorPaul Bowman