More Ways To Personalize Club Experiences with New Wexer Updates

Personalize your club experience with new tools from Wexer that make it easier than ever to create a branded, intuitive, and interactive digital fitness journey for your members

From the moment a member walks through your doors, they expect a seamless, engaging, and branded environment that reflects your club’s identity. That’s why Wexer continues to innovate—ensuring clubs have the digital tools they need to personalize experiences, strengthen branding, and keep members engaged in meaningful ways.

Lorraine Valera, Wexer’s Senior Product Manager, shares the latest updates to the Wexer Virtual Player that take personalization to the next level, giving clubs greater control and flexibility over how members interact with digital fitness content. With enhancements designed around themes, personalized class displays, and on-demand screen savers, Wexer is helping clubs stand out while delivering convenience, clarity, and connection.

Why Personalization Matters

Fitness facilities are no longer just competing with other gyms—they’re competing with digital platforms, boutique studios, and even the home workout market. What sets successful operators apart is their ability to create a differentiated, memorable experience.

Personalization is at the heart of this shift. Members want spaces that feel unique, branded, and responsive to their needs. A treadmill or a dumbbell might be the same across gyms, but the way a club curates its environment and digital experience can build lasting loyalty.

With these new Virtual Player updates, Wexer makes it easier than ever for operators to deliver that personalized experience—without adding complexity for staff or management.

Update 1: Themes to Match Your Club’s Brand

The first major update introduces customizable themes, allowing operators to change the color scheme of their Virtual Player to reflect their own branding.

This means your digital fitness experience is no longer “one-size-fits-all.” Instead, it becomes a natural extension of your club’s identity. Imagine your club colors greeting members on the screen, reinforcing your brand at every interaction, and creating a consistent aesthetic across both physical and digital touchpoints.

“You can now change the color scheme of your player to better match your club’s branding. In combination with updating the logo, it really makes your player blend into your club and become an integral part of the member experience.” ~ Lorraine Valera, Senior Product Manager at Wexer ~

Even better, the update is user-friendly and flexible. Clubs can make changes directly on the player itself or through the MyWexer portal, with updates reflected automatically. This means no heavy tech lift, no downtime—just simple, effective customization.

Update 2: Personalized Class Listings

Next up is a feature that puts content control in your hands: personalized class listings.

Previously, the Virtual Player homepage displayed the most popular content by default. While this ensured high-traffic classes were visible, it didn’t always reflect the unique needs or strategies of each club.

Now, operators can curate the homepage experience using the Favorites feature in MyWexer. By selecting certain classes as favorites, those workouts will automatically appear front-and-center on the player’s homepage. This opens up powerful opportunities, such as:

• Highlighting new programs: If you want members to try a fresh cycling series or yoga flow, mark it as a favorite and watch awareness grow.
  
• Showcasing member favorites: Ensure your most beloved classes are always easy to find.
  
• Strategic programming: Promote classes that align with your seasonal campaigns, events, or facility priorities.
  

If no favorites are chosen, the player will still default to displaying popular content—so members always have engaging options at their fingertips.

This flexibility not only enhances the member journey but also gives operators more data-driven control over content discovery. It’s a simple but impactful update that can drive engagement and satisfaction.

Update 3: Screen Savers for On-Demand Consoles

One of the most exciting updates addresses a challenge many clubs face: making sure members know which screens are interactive.

Gyms often have multiple digital displays—ranging from TVs to signage—and it’s not always obvious which ones are designed for member interaction. This can create confusion, with some members walking past the on-demand player without realizing they can actually engage with it.

To solve this, Wexer has introduced screen savers for the on-demand console. Previously, only studio big-screen players supported screen savers. Now, the on-demand version does too.

These screen savers can include:

• Calls to action like “Tap me to get started.”
  
• Brand imagery to reinforce your club identity.
  
• Workout previews to spark curiosity and encourage interaction.
  

“We got feedback from our partners that members sometimes didn’t realize they could interact with the on-demand screen. By adding a screen saver with a call-to-action or workout showcase, it becomes an eyecatcher in the club and makes it clear that this is something they can engage with.”

“We got feedback from our partners that members sometimes didn’t realize they could interact with the on-demand screen. By adding a screen saver with a call-to-action or workout showcase, it becomes an eyecatcher in the club and makes it clear that this is something they can engage with.” ~ Lorraine Valera, Senior Product Manager at Wexer ~

This small update makes a big difference in driving member usage and ensuring your investment in digital equipment pays off.

Powerful Branding & Customer Engagement

When combined, these three updates—themes, personalized class listings, and on-demand screen savers—transform the Wexer Virtual Player into a powerful branding and engagement tool.

• For members: It creates a more intuitive, branded, and engaging experience. They see classes that matter most to them, interact with content more easily, and feel more connected to your club’s identity.
  
• For operators: It provides greater control, flexibility, and alignment between digital assets and broader business goals. You can curate the experience, highlight what matters, and reinforce your brand at every touchpoint.
  

The Bigger Picture: Evolving with Member Expectations

The fitness industry is evolving rapidly. Members now expect the same level of personalization they receive from their favorite apps, streaming platforms, and online retailers. Wexer is helping clubs bridge the gap by delivering digital tools that are both sophisticated and easy to use.

Personalization isn’t just about aesthetics—it’s about meeting members where they are. By making experiences intuitive, branded, and engaging, clubs can drive deeper connections, improve retention, and position themselves as leaders in the modern fitness landscape.

Wexer’s Virtual Player updates are a clear step forward in making digital fitness solutions more customizable, accessible, and impactful. From aligning with club branding through themes, to curating experiences with personalized class listings, to driving interactivity with on-demand screen savers, these updates show Wexer’s commitment to listening to operators and evolving with the market.

For clubs, the message is simple: personalization is no longer optional. It’s an expectation. And with these tools, delivering on that expectation has never been easier.

Contact us today to learn how to personalize your club experience with customizable themes, curated class listings, and interactive screensavers—three new features from Wexer’s Virtual Player that put you in control.

Check out more updates from Wexer