Wexer and WeForm are making digital Reformer Pilates more accessible with a new partnership launched at 360 Träningscenter in Sweden.
Read more: Wexer & WeForm Bring Digital Reformer Pilates to 360 TräningscenterReformer Pilates continues to grow in popularity, and fitness operators are looking for new ways to offer high-quality classes without being limited by studio space, instructor availability, or fixed schedules. To help meet this demand, Wexer has partnered with WeForm to deliver premium digital Reformer Pilates experiences at scale. The first successful launch has taken place at 360 Träningscenter in Skellefteå, Sweden.
“With an extremely tight deadline, the Wexer team went far beyond expectations to help us at WeForm Sweden roll out our first client. A huge thanks to the Wexer team for the support, patience, and get-it-done energy. We’re grateful for the partnership and very excited for what comes next.”
~ Sofia Fogelfors, WeForm ~
How To Make Reformer Pilates More Accessible
WeForm offers on-demand, studio-quality digital Reformer Pilates classes designed to give members more flexibility in how and when they train. Their class options include beginner-friendly “First Time” sessions, Power Reformer flows, and more intense full-body workouts.
With Wexer powering the digital and on-demand technology behind the experience, WeForm can now bring its Reformer Pilates content into real club environments in a smooth, scalable way.
Wexer’s turnkey solution supports the full WeForm experience, including content delivery, user experience, and in-club integration. This means operators can offer a premium boutique-style Pilates experience without needing to build their own digital platform from scratch.
“This partnership demonstrates how boutique fitness concepts can scale, without the need to build proprietary technology infrastructure. It’s a scalable way for operators to boost their member experience with premium, flexible offerings.”
~ Ross Payne, Business Development Director, Wexer ~
A Successful Digital Reformer Pilates Launch at 360 Träningscenter
The first live rollout of the Wexer and WeForm partnership has been successfully launched at 360 Träningscenter, a Swedish wellness company with four locations.
Known for its welcoming environment and focus on long-term health, 360 Träningscenter offers strength equipment, free weights, group training, Reformer Pilates, and spa amenities. By adding WeForm’s digital Reformer Pilates experience, the club has expanded its offering and given members more ways to train.
The response has already been positive from both members and staff.
”Crazy weeks with Wexer, 210 classes, and I didn’t break a sweat! Happy members. Happy owner.”
~ Annie Fältman, Owner of 360 Träningscenter ~
Supporting the Future of Boutique Fitness
This partnership shows how digital fitness technology can help operators respond to growing member demand for flexible, premium experiences. Instead of being restricted by traditional studio capacity, clubs can use digital solutions to expand their class offering, increase accessibility, and improve the overall member experience.
For Wexer, the partnership with WeForm is another example of how its platform enables modern fitness concepts to scale efficiently while maintaining a high-quality experience in-club.
As Reformer Pilates continues to grow, digital delivery will play an important role in helping more operators offer this popular training format to more members, more often. Check out Wexer Reformer Pilates On Demand.
Ready to see how your digital fitness ecosystem can work harder for your business? Contact Wexer for a review of your current setup and discover how to scale your operations with flexible, future-ready digital fitness solutions.
About WeForm
WeForm provides on-demand, studio-quality digital Reformer Pilates, with a focus on flexible, high-energy, full-body classes. Designed as an accessible alternative to rigid studio schedules, WeForm offers video-based, on-demand sessions including beginner classes, Power Reformer flows, and specialized intense workouts.
About 360 Träningscenter
360 Träningscenter is based in Skellefteå, Sweden, with four locations focused on long-term health, movement, and a welcoming atmosphere. The centers offer modern strength conditioning machines, free weights, group training classes, Reformer Pilates, and spa amenities, with the goal of providing a complete wellness experience.