Inspired by the growing power of social media influencers, digital fitness market leader Wexer recently introduced a new Channels feature to its ecosystem, allowing Wexer to hand leading influencers their own content channel.
Initially available via its ‘any time, anywhere, any device’ Web Player, but ultimately set to roll out across the full Wexer ecosystem, Channels means influencer content can now be enjoyed by Wexer users the world over.
Kicking things off is Lean After 30, the body transformation plan created and led by influencer, and leading/top fitness professional, Alex Allan, who has just signed a new partnership agreement with Wexer.
Wexer’s global head of content, Morten Andersen, explains: “COVID-19 has changed the dynamic of our sector forever, giving rise to a new generation of fitness rockstars who have embraced the online arena. They – influencers such as LA30’s Alex Allan – are now the content creators, engaging large audiences, meeting expectations of regular new content, becoming brands in their own right.
“We’re keen to bring this exciting, influencer-led content to our clients and their end users, and our new Channels feature allows us to do so.”
Allan comments: “Those who follow me and my Lean After 30 program will know it’s my mission to help others shine again. It’s why I made my short-format, equipment-lite LA30 available to others in the first place. I realised the way I felt – when life and work got so busy in my 30s that I lost my ‘me time’, my motivation to work out, my sense of self and ultimately my body – was something so many others felt too.
“That’s why I’m so excited to announce this new partnership with Wexer, whose global reach will ensure LA30 is seen by an even wider audience. In turn, it means I can help even more people re-ignite the fire inside and get back to looking and feeling great.”
“We’re delighted to be bringing Alex and his efficient, effective, engaging workouts to our platform,” concludes Andersen. “He’s a hugely passionate individual who leads by example, and he’s committed to regularly uploading fresh content, so there will always be something new to motivate exercisers and keep people progressing towards their body transformation.”
For more information please contact us at firstname.lastname@example.org