With clubs having to temporarily close their doors, the opportunities for dialogue with members are inevitably reduced. No impromptu chats in the gym or at reception. No interaction between instructors and class participants.
Of course, we have app alerts, emails and most of all social media – possibly our best chance of creating some sense of community in these strange times, albeit a virtual community. But even then, the content you post… it has to add value. You can’t put something out there just to say something and remind your members you’re still there.
So, how do you keep your content fresh, relevant and appealing to your members?
One thing we know for certain is that people are looking for ways to stay active at home: online fitness providers the world over have already seen a surge in usage since the beginning of this crisis. It’s time for you to also ride this wave.
The Wexer Web Player allows you to select specific classes and post links to these cherry-picked workouts on your social media platforms. Create an online community for your club, encourage everyone to take part in a particular class – maybe even at the same time, no matter if they can’t see each other – and post their photos, videos and feedback after the class.
It’s a great way to ‘feed your feed’ with content your members will welcome.
This is just one of 10 great reasons why Wexer Web Player should be your first choice for ‘any time, anywhere’ fitness provision. Read more here, or email us at info@wexer.com