Infinite scaleability: Creating a digital community of millions

Wexer Blog

8 April 2022

This week’s edition of The Wexer Podcast sees Wexer CEO Paul Bowman chat to Jason Leone – president, chief financial & administrative officer of Core Health & Fitness.

One of the world’s largest suppliers of commercial fitness equipment, Core’s portfolio of commercial brands encompasses Star Trac, StairMaster, Nautilus and Schwinn.

In this podcast, Leone discusses the digitalisation of the fitness industry from an equipment manufacturer perspective, offering insights around…

  • A shift in buyer demands, whereby connected fitness has made its way into the top four purchasing drivers alongside the more traditional considerations of good value, warranty and lead times.
  • How exercisers are already streaming their own content onto equipment in clubs, bringing their chosen instructors into the facility with them.
  • The hybrid future applying as much to fitness equipment manufacturers as to operators, with innovation required in a new infrastructure that encompasses not only equipment and apps, but also content.
  • The increased retention and revenue potential for operators offering a digital subscription model, with more and more people willing to pay.
  • The huge opportunity to create a millions-strong digital community, by upselling digital subscriptions even just to a small proportion of the world’s 100 million gym members.

The Wexer Podcast sees Wexer CEO Paul Bowman speak to digital pioneers and experts from around the world, offering listeners insights and advice to support their own digital journeys. Follow the podcast, browse all episodes and listen right here.

 

AuthorPaul Bowman