Now clubs have re-opened, it’s time to take a good look at how you deliver your live-streamed classes.
And we say ‘how’ not ‘if’ with confidence: if lockdown has shown us anything, it’s that consumers are fully on-board with the idea of working out from home.
From the fitness enthusiasts who’ve already returned to the gym – but who want a convenient alternative for the days they can’t make it – to the more nervous members and prospects who aren’t yet ready to attend your club, online is now a familiar go-to.
The hybrid future is now the hybrid present. And within your hybrid offering, you will no doubt want to incorporate live streaming – something that’s gained so much traction during lockdown.
But are Zoom, Instagram, Facebook Live really the way to go moving forward?
The speed with which lockdown came forced operators’ hands; these third-party platforms provided an instantly available lifeline. But now it’s time to re-strategise for the long term, building a sustainable digital solution that adds value not only to your members but also to your business.
We’re talking about a digital platform that allows you to stream your content under your own brand; in a space you control; that you can monetise should you choose; and where you own the relationship, so loyalty is to you, not a third-party platform that also hosts many other brands’ content.
Step forward the Wexer Web Player, with its brand new live streaming functionality.
With this new functionality, the Web Player – our any time, anywhere, any internet-enabled device platform – now supports all three prongs of content that underpin a strong online offering:
- Professionally produced live streaming of your top stars.
- Amateur live streaming by local instructors.
- A large on-demand library, ensuring there’s always great strength in depth whatever your members’ interests. This is something the Web Player has always offered, with hundreds of on-demand, music licence-free classes curated from Wexer’s global content provider.
Your very own TV channel
It’s all thanks to Connect, a new section of the Wexer Web Player that acts as an operator’s own TV channel – a platform to share whatever content you choose, from classes to workshops to seminars.
Launched in June, Connect initially enabled clubs to pre-record and upload content for release at a pre-scheduled time.
Now, with the launch of our latest functionality, you can also live stream on Connect.
You can save your live streamed classes into the on-demand library, too, for anyone who missed it live – or who loved it so much they want to take the class again.
As a club operator, it means all your online content lives in one place, giving you ultimate control and oversight of the full online experience – no disparate parts but rather one well-managed, planned, coherent whole.
Not only that, but as a password-protected white label solution, all your digital content sits under your brand, in the same ownable, monetisable, data-gatherable space.
And if that isn’t enough to persuade you, here’s the no-brainer: all of this is available to Web Player customers at no additional cost.
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