O-H-D – going digital is easy as 1-2-3

Wexer Blog

22 January 2020

Omnichannel strategies. Hybrid business models. Digital transformation.

These can all feel like dauntingly complex concepts – buzzwords that are difficult to grasp and turn into something real. The result: we delay making any decisions in this respect. But in this digital era, this inertia doesn’t simply mean missed opportunities. It means being left behind.

It needn’t be this way.

As with all journeys, this sort of technology-driven, business-critical evolution starts with one step. And that step needn’t be a difficult one.

 

1.Toe in the water

Whether you’re a health club or a wellbeing-focused hotel, the Wexer Web Player is an excellent way to start your digital journey – a product that, capable of acting as a standalone offering, allows you to experiment in reaching beyond your physical facility in a highly cost-effective way.

This exciting new addition to the Wexer ecosystem is a password-protected, white label web portal that allows users to stream their choice of class from Wexer’s extensive virtual group exercise library – any time, anywhere, on any internet-enabled device.

Its ease of implementation is a huge selling point. It requires no technical integrations, which means we can launch it into your business as quickly as 14 days from signing an agreement, seamlessly embedding it into your existing websites and apps.

We’re working on making this process even quicker.

Just think: 14 days from now, your customers could be accessing your very own, bespoke Web Player – your brand, your colour scheme, your logo, your choice of highlighted class collections – and enjoying high-quality group exercise, wherever they are and whenever they want to work out.

 

2. Shared responsibility

Meanwhile, inside your facility, it’s true that virtual fitness studios need to be done properly for maximum impact: a good quality screen, engaging studio design and lighting, good marketing, a staff ambassador programme.

But rest assured that what really separates the winners from the losers are two things: reliability of technology and quality of content. And if you partner with Wexer, both of these are our responsibility.

That’s why we continually invest in creating the most robust, reliable technology on the market. We’re proud of the fact that – across the 4,000+ fitness facilities we work with globally – our system is up and running over 99.9% of the time; tech support is available 24/7 for those rare moments when it isn’t.

It’s also why we have a dedicated content team who continually negotiate with leading programming providers from around the world, ensuring our 1,000+ class library is constantly updated and full of fresh new inspiration for every exerciser, whatever their interest and experience level.

And even when it comes to the detail, we don’t leave you on your own, with account management support and advice at every step – from installation to operation – and extensive, complimentary materials to market your new service.

 

3. Trust the experts

Last but not least, it’s OK not to have all the answers yourself. Just as you’d go to a solicitor for legal advice, or an accountant for tax advice, so it is with digital transformation: success will come if you enlist the help of experts.

And look no further than Wexer: having partnered with over 4,000 facilities around the world, we have a proven track record in guiding businesses through what could otherwise be a daunting evolution.

We pride ourselves on creating true partnerships with all our customers, with bespoke advice and guidance through every step of the digital transformation process.

Don’t let fear of the digital unknown force you into business-fatal inertia. Our years of experience mean it isn’t the unknown to us – and our expertise is readily available for all our customers.

 

For more information please get in touch at info@wexer.com

AuthorPaul Bowman