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Want to boost member engagement and maximize your fitness scheduling without inflating operational costs? Discover how virtual fitness scheduling can revolutionize your offerings.
Virtual fitness scheduling is transforming how fitness facilities deliver group exercise classes, allowing club owners to provide an enhanced, flexible member experience without additional operational costs. Using advanced digital platforms such as MyWexer, clubs can effortlessly manage, customize, and optimize their class schedules to meet evolving member expectations. This approach not only fills scheduling gaps but also significantly increases member retention, satisfaction, and overall facility usage.
Karen Mason, Wexer’s Head of Customer Operations, describes the best practices for virtual fitness scheduling. She enhances the operational expertise within the business and provides support to operators using Wexer’s virtual experiences. Prior to joining Wexer as Content & Account Manager in 2017, she worked at Soho Gyms. She has a long history in the fitness industry, with 27 years of experience as a freelance instructor, teaching, and managing studios for top health club chains in London. She’s recognized for her expertise in best practices for both large and small fitness clubs by utilizing Wexer’s digital platform, and optimizing the MyWexer portal for enhanced virtual experiences.
Why Virtual Fitness Scheduling Matters
In the current fitness landscape, member expectations for flexibility and accessibility are higher than ever. Fitness enthusiasts seek convenience, variety, and consistency in their workout schedules. By integrating virtual fitness scheduling, clubs can offer classes at optimal times without the typical overhead associated with additional instructor fees or logistical challenges. This allows for seamless hybrid workout experiences, catering effectively to the modern, hybrid-lifestyle member.
Moreover, virtual fitness scheduling addresses the challenges brought on by evolving work patterns, including remote and hybrid working arrangements, enabling clubs to better accommodate diverse member schedules. This enhanced flexibility directly contributes to higher member satisfaction and retention.
Best Practices for Effective Virtual Fitness Scheduling
Implementing virtual fitness successfully involves more than just plugging classes into open time slots. Here are key best practices:
1. Strategically Fill Scheduling Gaps
- Identify peak and off-peak hours through data analysis.
- Schedule virtual classes in traditionally underserved timeframes.
- Complement instructor-led sessions with virtual offerings to maintain schedule consistency.
- Regularly monitor member feedback to fine-tune class offerings.
2. Maintain a Consistent Class Schedule
- Schedule regular virtual classes to create routine appointments, enhancing member commitment.
- Utilize rotating classes to regularly introduce variety without manual updates.
- Clearly communicate the virtual schedule to members through multiple channels, including email, social media, and in-facility signage.
3. Leverage Data to Inform Decisions
- Regularly assess attendance and class popularity metrics.
- Adjust schedules based on real-time usage patterns and member feedback.
- Utilize predictive analytics to anticipate future member demands and proactively adjust the schedule accordingly.
“Knowing what a member does within their gym is essential. The data can be a go-to tool.”
~ Karen Mason, Head of Customer Operations at Wexer ~
Advanced Customization with the MyWexer Portal
MyWexer is an advanced digital portal specifically designed to simplify and enhance virtual fitness scheduling. It allows fitness operators to:
1. Create Customized Virtual Calendars
- Easily drag-and-drop classes to populate the virtual schedule.
- Set recurring virtual classes or rotation blocks to ensure constant freshness without frequent manual adjustments.
- Schedule classes weeks or even months in advance, allowing for thorough planning and optimized scheduling.
2. Feature Member Favorites
- Highlight popular classes prominently on the portal’s homepage.
- Utilize data to spotlight high-performing classes, encouraging higher attendance and engagement.
- Allow members to quickly access their favorite classes, improving convenience and encouraging regular use.
3. Implement Rotator Blocks
- Automatically rotate classes of a particular genre or intensity at scheduled times.
- Continuously refresh class offerings as new content is released, keeping members engaged without additional effort.
- Provide variety for members who prefer spontaneity and diversity in their workout routines.
4. Incorporate Club-Specific Branding And Commercial Opportunities
- Add customized screensavers and commercials to personalize the virtual class experience.
- Generate additional revenue through commercial partnerships or internal promotions without increasing overhead.
- Reinforce club branding and enhance the sense of community and belonging among members.
5. Embed Scheduling Via iFrame
- Easily integrate live virtual schedules into your club’s website for member convenience.
- Allow members to access and plan their workouts from anywhere, enhancing overall user experience.
- Drive increased traffic to the club’s website, providing additional marketing and promotional opportunities.
“Members like to go to a particular studio. They want a commitment for a time to show up.
They will fit it into their working week.”
~ Karen Mason, Head of Customer Operations at Wexer ~
Key Benefits for Club Owners
Virtual fitness scheduling isn’t just beneficial to members—it’s transformative for club operators, too. Key advantages include:
1. Cost Efficiency
- Significantly reduce or eliminate the need for substitute instructors.
- Fill schedule gaps without incurring additional instructor fees.
- Optimize facility usage without the added overhead of increasing staffing requirements.
2. Increased Member Retention and Satisfaction
- Consistent, high-quality virtual offerings keep members engaged and satisfied.
- Enhanced flexibility and variety meet diverse member needs, boosting overall retention rates.
- Ability to quickly adapt to member feedback, ensuring high satisfaction and loyalty.
3. Operational Efficiency
- Streamline class management and scheduling with user-friendly tools.
- Utilize built-in analytics to continually optimize offerings and reduce administrative burden.
- Automate scheduling adjustments, minimizing manual input and freeing staff to focus on member interactions.
4. Enhanced Revenue Opportunities
- Leverage customizable commercials and branding opportunities for additional revenue streams.
- Attract more members by offering diverse, high-quality virtual experiences.
- Maximize profitability by utilizing virtual classes to meet member demands without increasing fixed costs.
“As soon as you give each club the tools to create something that makes their members happier, it’s going to succeed.”
~ Karen Mason, Head of Customer Operations at Wexer ~
Future Virtual Fitness Management
Virtual fitness scheduling through platforms like MyWexer represents the future of fitness facility management. By strategically implementing virtual classes, club owners can meet modern member expectations, maximize facility usage, and maintain operational efficiency—all without increased overhead.
Now is the ideal time to embrace virtual scheduling and unlock your club’s full potential.
Ready to elevate your facility with optimized virtual fitness scheduling? Contact us today to explore how MyWexer can transform your member experience and boost your bottom line.
More Information:
Wexer Podcast 60