In today’s fast-paced world, fitness enthusiasts demand flexibility and convenience in their workout routines. Eat The Frog Fitness (ETF) has effectively met this demand by partnering with Wexer to integrate their virtual fitness technology.
This case study explores how Wexer’s virtual players have enabled ETF to offer 24/7 virtual fitness sessions, resulting in the reduction of staffing costs, enhanced member satisfaction, higher retention rates, and more personalized fitness solutions.
About Eat The Frog Fitness (ETF)
Eat The Frog Fitness, founded by Olympic Gold Medalist Bryan Clay, offers a revolutionary approach to group training. Combining scientific expertise with athletic-inspired workouts, ETF delivers personalized fitness programs tailored to meet the unique needs of every individual. The focus is not only on physical training but also on nutrition and accountability, ensuring members achieve their full potential.
ETF Tailored Fitness Programs
ETF’s fitness programs are designed to cater to individual needs, whether the goal is to build strength, improve agility, or enhance cardio capacity. Here’s a closer look at the key components of their training sessions:
- Strength Sessions: Utilizing advanced equipment like Nubell weights, Alpha sandbags, and the TRX training system, these sessions help members build strength and tone muscles, suitable for both beginners and experienced fitness enthusiasts.
- Agility Sessions: These sessions focus on improving power, agility, and core muscle strength through functional movements, providing a dynamic and engaging experience that prepares the body for physical demands.
- Cardio Sessions: Incorporating Concept II Rowers and Keiser Spin Bikes, ETF’s cardio sessions aim to improve endurance, stamina, and overall cardiovascular health.
- Recovery and Stretching: Recognizing the importance of recovery, ETF incorporates Trigger Point rollers and state-of-the-art stretching exercises to optimize recovery processes and maintain flexibility and resilience.
Results From The ETF – Wexer Partnership
The integration of Wexer’s virtual fitness technology has been a game-changer for ETF. On-demand views increased by 13%, total views by 2%, and scheduled views by 2%, highlighting the growing engagement with the virtual content​​​​. ETF’s ability to offer different tiers of memberships within the 24/7 schedule has resulted in increased member satisfaction and higher overall membership retention rates​​​​. By leveraging Wexer’s virtual players, ETF offers 24/7 access to a variety of fitness sessions, catering to the diverse schedules of their members.
“Wexer gave us the ability to offer more sessions throughout the day that did not require a human coach, thereby increasing accessibility for members while reducing staffing costs.”
~ Halley Geist-Mitchell, Video Production Manager at Eat The Frog Fitness ~
This flexibility has been instrumental in enhancing member satisfaction and increasing retention rates. Here are the key highlights of the partnership:
- 24/7 Access: Wexer’s technology allows ETF to provide round-the-clock fitness sessions, ensuring members can engage with the content at their convenience. This has significantly improved workout accessibility and overall member satisfaction.
- Increased Retention Rates: By offering a flexible and comprehensive fitness experience, ETF has seen higher membership retention rates. Members appreciate the ability to work out anytime, which helps them stay committed to their fitness goals.
- Reduced Staffing Costs: The use of virtual players means that ETF can offer more sessions without requiring additional human coaches, effectively reducing staffing costs.
- Diverse Workout Options: With Wexer, ETF can offer a range of fitness content that caters to different fitness levels and preferences, further enhancing the member experiences.
Halley Geist-Mitchell’s Virtual Fitness Role
As the Video Production Manager for Eat The Frog Fitness, Halley Geist-Mitchell plays a crucial role in leveraging Wexer’s virtual player to provide high-quality virtual content. Her responsibilities include:
- Building and Supporting the Video Production Team
- Creating and Managing Workout Production
- Content Upload Management
Halley’s expertise and dedication are instrumental in providing ETF members with diverse and engaging virtual workout content, contributing to the overall success of the Wexer partnership.
“ETF is now able to offer different tiers of memberships with the 24/7 schedule, resulting in increased member satisfaction and higher overall membership retention rates.”
~ Halley Geist-Mitchell, Video Production Manager at Eat The Frog Fitness ~
Why Choose Eat The Frog Fitness
ETF stands out as a premier choice for individuals seeking a proven and comprehensive fitness program. The personalized training, expert guidance from Olympic Gold Medalist Bryan Clay, and a supportive community are integral to ETF’s success. Whether new to fitness or a seasoned athlete, members receive top-notch training and support tailored to their unique needs.
The partnership between Wexer and Eat The Frog Fitness exemplifies how innovative technology can revolutionize the fitness industry. By offering 24/7 virtual fitness content, ETF has enhanced accessibility, satisfaction, and retention rates while reducing costs. This case study demonstrates the significant impact of integrating virtual fitness solutions and highlights the potential for other fitness centers to transform their offerings and better meet the needs of their members.
Ready to take the first step towards achieving your fitness goals? Join Eat The Frog Fitness and experience the power of a personalized, science-driven approach to fitness. Embrace the future of fitness with ETF and Wexer, and unlock your full potential today.
Additional Information
Halley Geist-Mitchell, Video Production Manager for Eat the Frog Fitness