Heard people talking about the new Wexer Web Player and want to know more?
We’d better start by clarifying what it is. This is an exciting new addition to the Wexer ecosystem: a password-protected, white label web portal that allows users to stream their choice of class from Wexer’s extensive virtual group exercise library – any time, anywhere, on any internet-enabled device.
But as we all know, it’s the why that really counts – and there are some highly compelling whys for operators and members alike.
#1: Convenience & flexibility
As noted above, the Wexer Web Player allows users to stream classes any time, anywhere, on any internet-enabled device – their phone, tablet, laptop… Whether they’re at home, on holiday or travelling for work, it puts world-class fitness quite literally at their fingertips.
But it’s important to realise that this sort of convenience is what consumers expect nowadays: it’s why so many people look online for fitness content. Offering something like this is less a ‘nice to have’ these days, more a price of entry if you want to keep hold of your members.
#2: Retention & acquisition
This brings us nicely to point #2: the role of the Wexer Web Player in reinforcing relationships with members outside of the club.
By making exactly the same classes available to your members wherever they are, you’re creating a seamless offering that allows you, the operator, to ‘own’ the totality of their group exercise experience. It means your members get to enjoy classes they’re familiar with, and that they recognise as coming from their trusted gym brand, wherever they are and whenever they want to train. It extends your relationship with them and makes them more likely to stick with you.
But that’s not all. The Wexer Web Player also acts as a great acquisition tool, both for prospects seeking a gym that understands their whole-life needs – 85 per cent of all gym members now exercise at home too – and for those who aren’t yet ready, or indeed able, to join the gym. It caters perfectly for those who would like to start their exercise journey in the comfort of their own home – provided they know they’re doing so safely, with a reputable provider.
#3: Revenue driver
And so to point #3.
For non club-based exercisers, the Wexer Web Player represents a first step towards digital-only memberships. Its low-intimidation, virtual group exercise offering represents a reliable, trustworthy package that operators could easily sell as an affordable, at-home membership. As it can be white labelled, it also means these prospects begin to build a brand loyalty, should the day come when they want to move at least some of their workouts into a health club environment.
And, of course, the revenue opportunities don’t end there. Although health clubs might choose to offer the Web Player to existing members free of charge – a value-add designed to further drive loyalty and retention – it can also be sold, whether that’s per class, day, week, month, quarterly or annually. There’s also an option to offer free trials.
Given the proportion of gym members who exercise at home, it’s easy to see how this could become an important additional revenue stream.
#4: Ease of implementation
Of huge appeal is the Wexer Web Player’s absolute ease of implementation. It requires no technical integrations, which means we can launch it into your business as quickly as 14 days from signing an agreement, seamlessly embedding it into your existing websites and apps.
We’re working on making this process even quicker.
Just think: 14 days from now, your members could be accessing your very own, bespoke Web Player – your brand, your colour scheme, your logo, your choice of highlighted class collections – and enjoying high-quality group exercise, both in and out of the club.
#5: Member insight
Finally, the Wexer Web Player offers invaluable insight into your members’ interests and behaviours, thanks to comprehensive usage reporting: which classes are being used and how often.
Harnessed properly, this simple, anonymised data will allow you to continually evolve your offering to even better meet member needs – not only in terms of the classes you highlight on the Web Player, but in terms of your in-club offering too.
To sign up for a free, no-commitment 14-day trial of the Wexer Web Player, or to discuss how the Web Player could be integrated into your business, please contact: firstname.lastname@example.org