5 ways the Wexer Web Player can boost your bottom line

Wexer Blog

17 July 2019

Why should your club sign up for the new Wexer Web Player?

Firstly, quite simply, it meets the demands of today’s 24/7 consumer: this password-protected, white label web portal allows users to stream hundreds of world-beating virtual classes to any internet-enabled device, any time, anywhere.

It’s fitness as consumers now expect it.

Add this service to your offering and you’ll be taking a huge step towards giving members exactly the workout they want, whenever they want it – all delivered under the recognised, trusted brand of your gym.

In turn, you’ll be buying into a loyalty-boosting service that puts your club at the heart of both in- and out-of-club fitness experiences.

 

A multi-faceted impact

Once you’ve integrated the Web Player into your business, the next step is to maximise your return on investment.

So, where can the Wexer Web Player have the biggest impact on your bottom line?

Clearly it can be used as a secondary revenue stream, allowing members to pay a small fee to access the service on whatever basis they choose – buying a pass for a day, a week, a month or a year. But it doesn’t stop there. We share our five favourite use cases…

 

#1 – Incentivise your prospects

Are you looking for a way to set your club apart from the competition – a selling point that will push even the most hesitant prospect over the line?

Whether you’re talking to those who aren’t convinced of the value of gym membership, or those who want a club to embrace activity beyond its four walls, offering complimentary Web Player access to all new joiners can be that all-important nudge that will encourage them to sign on the dotted line.

 

#2 – Added value memberships

In a highly competitive market, you need strong USPs – especially if you want to justify a higher price point in a market that’s become accustomed to low-cost operators.

So, while you can charge members to access your white-labelled Web Player, in some cases it might be better used as a value-added service – a way of giving your members more, at no additional charge, to drive perceived value to new heights and to maintain member loyalty.

 

#3 – Re-engage high risk members

There are plenty of systems and algorithms out there nowadays that can help your club identify high-risk members – those most likely to give up their membership in the near future. The real challenge lies in re-engaging them: what can you say or do that will inspire and re-motivate them when they already have one foot out the door?

One great option is to offer them complimentary access to the Web Player, adding value to their membership and making it more flexible around their needs and lifestyle.

 

#4 – Keep frozen members warm

Does your club allow people to temporarily freeze their memberships? If so, what are the main reasons they give for wanting to do so? Sometimes it will be due to illness, but more often than not it’s down to holidays, being away for work, life just being too busy to get to the gym for a while… And for all of these scenarios, the Wexer Web Player represents the perfect solution: group exercise any time, anywhere, on any device, helping members stay active (and loyal to your club) even when they can’t make it to the gym.

 

#5 – Create digital memberships

And what about those who don’t want to join a gym, or who can’t for geographical reasons, but who want to be active under the guidance of an expert they can trust?

The Wexer Web Player is the perfect solution: high-quality group exercise, delivered under the reputable banner of your gym and made available through digital channels to those who want to exercise at home. It’s an easy to use, easy to implement first step to creating digital-only memberships, broadening the reach, appeal and revenue potential of your health club business.

 

To find out more about the Wexer Web Player, or to arrange for a free 14-day trial, please contact us at info@wexer.com

 

AuthorPaul Bowman