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This case study explores the impact, benefits, and key takeaways of the Wexer & Pump Gyms partnership and how other boutique fitness studios can leverage virtual fitness to drive engagement, accessibility, and retention.
Pump Gyms, a leading UK-based fitness chain, sought to enhance its digital fitness offerings after facing persistent issues with its previous virtual fitness provider, FITBOX. Service disruptions and slow support response times were causing operational challenges, prompting Pump Gyms to seek a more reliable and scalable solution. Enter Wexer—a robust, frictionless, and innovative virtual fitness platform.
Starting with a single test site, Pump Gyms was immediately impressed by Wexer’s reliability, diverse class offerings, and seamless integration. The success of the trial quickly led to Wexer becoming the exclusive virtual class provider across all Pump Gyms locations.
Over the past 26 months, Pump Gyms has delivered more than 25,000 virtual classes via Wexer, significantly improving member engagement. With seven locations by 2025 and more in the pipeline, Pump Gyms continues to set the benchmark for accessible, high-quality fitness solutions.
This case study explores the impact, benefits, and key takeaways of the Pump Gyms-Wexer partnership and how other boutique fitness studios can leverage virtual fitness to drive engagement, accessibility, and retention.
Pump Gyms by the Numbers: Virtual Fitness Success
Since integrating Wexer into its fitness ecosystem, Pump Gyms has seen significant usage and engagement:
Key Statistics
📊 Total Virtual Classes Played: 25,000+ in 26 months
📊 Virtual Classes in the Last 12 Months: 4,500+
📊 Most Popular Class Categories: Beginner-Level & Abs Workouts
📊 Number of Locations: 6 (expanding to 7 in 2025)
📊 24/7 Access: Seamless virtual training anytime
The strong demand for beginner-level and core-focused workouts indicates that accessibility and convenience are key drivers of virtual fitness adoption at Pump Gyms. Wexer has helped bridge the gap between flexibility and structured training, providing an enhanced member experience.
The Challenge: Why Pump Gyms Needed a Change
Before partnering with Wexer, Pump Gyms relied on FITBOX as its virtual fitness provider. However, the platform failed to meet expectations, presenting several operational challenges:
- Frequent Service Disruptions: Unreliable platform performance caused interruptions in virtual class delivery.
- Slow Support Response Time: Delays in resolving technical issues impacted member satisfaction.
- Lack of Scalability: As Pump Gyms grew, it needed a solution capable of scaling seamlessly across multiple locations.
Given these obstacles, Pump Gyms sought an alternative provider that could guarantee reliability, scalability, and a superior member experience.
The Solution: Why Pump Gyms Chose Wexer
✅ A Robust, Reliable Platform – Virtual classes ran seamlessly, eliminating service disruptions.
✅ Diverse Virtual Class Offerings – HIIT, Yoga, Spin, and other options catered to all fitness levels.
✅ Hassle-Free Integration – Wexer’s platform operated smoothly without requiring constant troubleshooting.
✅ Enhanced Member Engagement – Increased participation in virtual classes led to higher retention and satisfaction.
✅ Scalability for Growth – With new locations in development, Wexer was the ideal long-term virtual fitness solution.
The transition from the old system Pump Gym was using was a seamless experience with Wexer. After Pump Gyms tested Wexer at a single location, the results were immediate and impactful.
“It just works! It’s often something so understated, but for an operator – service disruption prevention is so important, having a robust platform that keeps on running without fault, is invaluable.”
~ Ross Payne, Business Development Director at Wexer ~
Key Benefits for Pump Gyms
Wexer’s introduction brought tangible benefits to Pump Gyms, reshaping how the brand delivers digital fitness to its members.
🔹 Increased Member Engagement: The demand for virtual classes soared, with 25K+ sessions played.
🔹 24/7 Accessibility: Members gained round-the-clock access to guided workouts.
🔹 Diverse Programming: Pump Gyms was able to offer more variety, keeping workouts fresh and engaging.
🔹 Frictionless Experience: The transition to Wexer was smooth, requiring minimal staff intervention.
🔹 Scalable Growth Model: With Wexer, Pump Gyms can effortlessly expand its virtual offerings to new locations.
“The reliability and flexibility that Wexer provides have made a huge impact. We know we can count on the platform to deliver an uninterrupted experience for our members.”
~ Emma Sills, COO of Pump Gyms ~
How Boutique Studios Can Benefit from Virtual Fitness
Pump Gyms isn’t the only fitness brand that can benefit from integrating a robust virtual fitness platform. Boutique studios, large gym chains, and independent operators can all leverage Wexer. For boutique studios looking to stay competitive and relevant, Wexer provides a future-proof solution that enhances member experience and operational efficiency.
📈 Enhance Member Retention: On-demand access keeps members actively engaged.
📈 Diversify Fitness Offerings: From HIIT to yoga, virtual classes cater to various preferences.
📈 Reduce Operational Costs: Fewer in-person classes mean lower staffing costs.
📈 Attract a Wider Audience: Virtual fitness appeals to those who prefer flexible schedules.
📈 Improve Scalability: Easily expand virtual fitness to multiple locations.
Take Your Studio’s Virtual Fitness to the Next Level
Are you looking to expand your gym’s digital fitness offerings and create a seamless member experience like Pump Gyms? For other gyms and boutique studios, Wexer offers a scalable, easy-to-integrate, and high-performance solution—one that boosts retention, enhances accessibility, and future-proofs fitness businesses.
The partnership between demonstrates how reliable virtual fitness solutions can transform member engagement, reduce operational stress, and support business growth. With 25,000+ virtual classes played, seamless 24/7 access, and plans for continued expansion, Pump Gyms is a prime example of how fitness operators can maximize the value of digital fitness.
✅ Join the future of fitness with Wexer! Download the case study below and get in touch with Ross Payne today! Email: ross.payne@wexer.com
More Information:
- Pump Gyms
- Emma Sills, COO at Gyms
- Ross Payne, Business Development Manager at Wexer
See other Wexer Fitness Industry Case Studies: