When it comes to the member experience, one of the biggest issues with group fitness can be the repetitiveness of the class content – all those pre-choreographed workouts that are the same each week until a new release comes out.
Given you can now go online and, in just a few clicks, find a new workout to do each day… well, why would your members settle for same-old same-old?
It becomes particularly challenging in a hi-tech digital world, where continued advances in technology mean there’s no perceived excuse for repetition. Nowadays, consumers quite simply expect dynamism, innovation, excitement, variety. Jumping on a bike and seeing exactly the same virtual footage rolling away in front of you every time isn’t going to inspire or motivate in the way such futuristic footage could – and should.
Step forward Intelligent Cycling powered by Wexer, a revolutionary new system that uses AI to deliver a unique member experience every time. And when we say ‘unique’ – that much over-used term – we actually mean it.
So, how does it work?
In a nutshell, Intelligent Cycling’s immersive classes use futuristic on-screen footage – footage that directly correlates with the intensity of the workout – to motivate participants.
So far, so familiar perhaps. But here’s where it differs.
First of all, the workouts are designed by your instructors, for your members – and that in itself means four things.
- Firstly, you’re tapping in to your instructors’ fan-bases within the club; the rides can be attributed to specific instructors and will appeal to members who follow those instructors.
- Secondly, because classes are designed by instructors who know them, your members know they’re getting a workout that’s tailored to their requirements, not a generic ‘catch all’ programme designed by a remote head office.
- Third, there’s infinite scope for the creation of new classes – no waiting for a new release to give members something new to get their teeth into.
- And finally, instructors get a great new tool to inject even more excitement into their live classes – a motivational backdrop that’s perfectly tailored to the workout they’ve designed.
The second, equally exciting, USP is that every on-screen journey is different. That’s right. Members need never cycle through the same terrain twice – even if they loved the workout they got last time and want to benefit from it again.
Here are the nuts and bolts of it.
Instructors log in to a password-protected portal to build their own workouts. They choose the intervals and intensity they want for their class; Intelligent Cycling then uses AI to overlay appropriate footage, creating what we call a ‘journey’ – an on-screen route that travels through futuristic virtual worlds of water, air and space, all perfectly synced to the intensity of the workout.
This journey is uploaded into the Wexer Player for seamless delivery into the studio, ready for the instructor to use as a highly motivational backdrop to their live class. It’s the perfect marriage of live instruction and virtual entertainment, adding a whole new dimension to live classes.
And if a member can’t make it to the live class, that’s fine. The workout itself – the intervals and intensity that sit behind the journey – are stored in the system, accessible at any point as an on-demand class. Even better, each and every time that workout is called upon – whether by an instructor or a member – Intelligent Cycling overlays new footage to ensure every single class experience is different, fresh… unique.
What better way to enhance the member experience in your cycling studio: constantly fresh, engaging workouts that harness the power of your influencers – the very people who drive member loyalty to your club – all delivered reliably and seamlessly by Wexer’s market-leading technology.
This is the retention-boosting strength of Intelligent Cycling powered by Wexer.
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