This is the best way to meet guests’ 24/7 wellness needs

Wexer Blog

As wellness becomes ever-more entrenched in people’s everyday decisions and lifestyles, we’re seeing leading hotel brands across the globe taking special measures to meet traveller demands.

And those demands are high: guests increasingly expect premium fitness offerings that allow them to continue their wellbeing routines in style while they’re away from home.

Crucially, hotels are 24/7 businesses, which means their fitness solutions also need to be 24/7. This is where the power of digital comes to the fore, and where market leader Wexer can step in as the ideal partner.

Virtual studios

Great virtual group exercise studios can be created in any space, whether that’s an existing studio or an under-used meeting room: just add a large screen, a high-quality AV system for an inspirational environment, and a Wexer Player.

With over 1,000 different classes on offer – from HIIT to mind-body, strength to dance, and far more besides – Wexer really does offer something for every guest.

And all of this on a robust, commercial-grade platform that boasts over 99.9% up-time, with a tech support team on-hand 24/7 to quickly address any issues that do arise – perfect for the typical unmanned hotel gym where seamless reliability is key.

The system works on-demand – guests can choose whatever class they like, at any time of the day or night – which means no staff are required. Nevertheless, the set-up is very safe, as the world’s top instructors are on-screen offering in-depth explanations, tips and coaching.

And the impact of such a facility? Just ask Spanish hotel operator Meliá, which experienced a 10% uplift in guest satisfaction scores when it installed Wexer Virtual at two of its hotels – read more here

Fitness rooms

Fitness rooms are a great example of hotels’ evolving in-house wellbeing offerings – bedrooms that offer a small selection of in-room gym equipment to help guests keep up their workout regimes while they’re away from home.

But there are vital ingredients missing from the majority of these fitness rooms: motivation, guidance, workout variety… All needs that can be met by group exercise.

This is where the new Wexer Web Player comes in: a white label ‘any time, anywhere, any device’ workout platform that, linked to an in-room tablet or web-enabled TV, acts as the portal to hundreds of on-demand group exercise classes for guests to do in their rooms.

Whether guests are looking for kickboxing or high-tempo dance, HIIT or bodyweight training, indoor cycling or mind-body – they’ll find it all, and much more, in the Wexer Web Player.

Equip each room with any simple equipment needed for the classes and you’ve created personal fitness spaces where the perceived value to guests will far outweigh the investment required.

The easy-to-navigate class library can be curated to reflect the equipment available and you can also highlight guest favourites – should you wish to offer a few tailored suggestions to get people started – based on automatically collated usage data.

Fitness on the go

As a password-protected web portal, the Wexer Web Player is also an ideal solution for any hotels wanting to offer access to world-class workouts wherever and whenever the guest chooses, whether in their hotel room, in the hotel fitness spaces, or outside the hotel altogether.

Accessed by inputting a promo code, the Web Player allows guests to stream their choice of hundreds of Wexer virtual classes to any internet-enabled device; the promo code can be set for a one-off class, a 24-hour period, or time-restricted to sync with the duration of their stay with you. It can also be offered as either a complementary value-added service or an optional premium purchase.

It’s the perfect tool to deliver the 24/7 wellbeing experience guests now expect, putting a world of exercise choice into the palm of their hands: hundreds of high-quality virtual classes that they can tap in to wherever and whenever they choose.

To find out more about the value of Wexer to your hotel business, please contact info@wexer.com

AuthorDaniel Waide